Holly Pranger

Ms. Pranger specializes in promotions and advertising law and intellectual property law protection and enforcement.

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Ms. Pranger handles all aspects of Intellectual Property law including searching and clearing marks, registration with the United States Patent and Trademark Office and globally, policing and enforcing rights, opposition proceedings and federal and state lawsuits, as well as deal creation and monetization of IP assets and negotiating and drafting the myriad of agreements necessary to protect and conduct various business transactions involving clients’ assets and rights.

Before starting PLG, Ms. Pranger practiced intellectual property law at one of the largest and most prestigious law firms in the United States, Manatt, Phelps & Phillips LLP. In addition to big law firm experience, she also trained at the San Francisco District Attorney’s Office where she prosecuted criminal cases. That experience plus spending a summer at the United States District Attorney’s Office in the Southern District of California helped her develop critical insight into investigations and enforcement work, which she implements in her practice today while conducting or overseeing investigations and enforcement of IP violations.

Life Experience

Law is almost a second career for Ms. Pranger as she spent a number of years working in sales and putting in some time in business development for an Internet company. She is an innovator that personally owns and licenses an intellectual property portfolio for development. The experience from the real world is what sets her apart from other lawyers because she understands being in business. She constantly evaluates the legal side from a business perspective and incorporates the facts of how business is done in the real world into her legal counseling and advice.

An avid world traveler, she has been to numerous countries across five continents and lives by the motto, “at least one new country a year.” In her spare time, she drinks wine and fine crafted ales, listens to an exceptionally eclectic library of music, hikes, and skis very badly.


J.D., The University of California, Hastings College of the Law

At Hastings, Ms. Pranger was the lead advocate in the National Appellate Advocacy Moot Court Competition, Senior Internet and Communications Editor of the Communications and Entertainment Law Journal, and Founder and President of Internet and Technology Venture Group. She was awarded the American Jurisprudence (AmJur) award for best oral argument and the University Alumni Association awarded her the “Outstanding Student Leader Award.” During law school, Ms. Pranger worked in business development for a start-up company that was later acquired.

B.A., magna cum laude, The University of California, San Diego

Ms. Pranger put herself through University by working full time in sales and was awarded a degree with High Honors by the University.


Ms. Pranger speaks regularly on a variety of topics in intellectual property law.  She makes several different presentations covering topics ranging from the basics for entrepreneurs to complete monetization of an intellectual property portfolio.  If you would like to have her speak at your company or organization please contact her at hpranger@prangerlaw.com with the request.

Professional Memberships

Ms. Pranger is a longstanding member of the International Trademark Association (INTA) and the California State Bar. She is admitted to practice before the United States Trademark Office and the Trademark Trial and Appeals Board (TTAB), in all California State Courts including the California Supreme Court, United States Ninth Circuit Court of Appeals, and the United States District Courts for the Northern District, the Central District, the Eastern District, and the Southern District of California. Ms. Pranger is permitted to and has appeared pro hac vice in United States District Courts in other districts across the nation.

As a business owner, she is a member of Entrepreneurs Organization (EO), an international organization of business owners and founders; she has been a member of the ACLU for over 20 years; and is a proud supporter of numerous charities, including Meals on Wheels and Leukemia & Lymphoma Society. In 2010, Leukemia & Lymphoma Society’s nominated her for Woman of the Year for her philanthropic efforts.